Explore my Case Studies
Crafting Memorable Experiences
Here are some of my showcased case studies. Due to confidentiality agreements, details of certain projects cannot be disclosed publicly. However, I am actively working on new case studies that will be added here soon.
If you're interested in a sneak peek into my current projects, please reach out, and I'll gladly share insights on the projects I'm currently involved in.
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CHIP Pick
a B2C purchase advisor (2024)
Role: UX/UI Designer for the Purchase Advisor SPA CHIP Pick
Objective: To create an intuitive, engaging, and accessible purchase advisor tool that simplifies complex buying decisions for users while aligning with CHIP’s innovative brand identity.
Approach:
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Conducted comprehensive user research, including interviews and usability testing, to inform data-driven design decisions.
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Delivered wireframes, prototypes, and high-fidelity designs for MVP development, focusing on accessibility, trust-building through emotional design, and visual consistency.
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Collaborated cross-functionally with developers and stakeholders to ensure seamless implementation and alignment with the product vision.
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Leveraged user behavior tracking and data analysis to iterate on features and improve usability. Outcome: The purchase advisor launched as a user-friendly, accessible tool with a unique mascot and branding, increasing user engagement and satisfaction.
Krisenkompass
Suicide Prevention App Redesign (2023)
Role: UX/UI Designer
Objective: Redesign Krisenkompass to create a user-friendly, intuitive app that provides essential support to individuals in crisis, helping them navigate through challenging times effectively.
Approach:
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Revamped Information Architecture: Restructured the app to simplify navigation and make critical features easily accessible.
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User-Centered Design Process: Conducted user research and usability testing to uncover pain points, iteratively refining the design to better meet user needs.
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Modernized UI: Designed a clean, accessible interface with a cohesive design language to improve usability and familiarity.
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Enhanced Features: Improved mood tracking and support network functionality, making them more intuitive and accessible to users.
Outcome: The comprehensive redesign transformed Krisenkompass into an effective, user-focused tool that empowers individuals in crisis, enhancing their ability to find resources, connect with support systems, and monitor their emotional well-being.
aifora
B2B SaaS supply chain AI software (2023) under NDA
Role: UX/UI Designer
Objective: To enhance the usability and design consistency of Aifora’s two core modules, improving user satisfaction and aligning the product more closely with user needs and business goals.
Approach:
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Conducted end-to-end UX research, including usability testing, user interviews, and shadowing sessions, to uncover pain points and user needs.
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Collaborated closely with cross-functional teams (product management, development, and stakeholders) to refine workflows and prioritize enhancements.
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Developed wireframes, high-fidelity prototypes, and interactive mockups to communicate design intent and ensure alignment across teams.
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Led the creation and implementation of a unified design system, fostering design consistency and scalability.
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Streamlined the handoff process to developers, improving communication, reducing errors, and accelerating implementation timelines.
Outcome:
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Achieved a 20% increase in customer satisfaction, evidenced by post-release feedback and usability metrics.
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Improved workflow efficiency by aligning design processes with team objectives, leading to faster iterations and delivery cycles.
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Established a culture of user-centered design by introducing research-backed decisions, which informed iterative product improvements.
Note: This project is under NDA, so I may not share any visuals. In order to see my professional growth as a UI Designer, please have a look at the dashboard project below.
Dashboard UI Design
because my work for aifora may not contain visuals, the goal is to showcase my improvement in UI in this way (2023)
Role: Conceptualization, UI Design, and Logo Design
Duration: 6 hours
Goal: Design a social media analytics dashboard tailored for marketing professionals, focusing on quick access to key metrics.
Key Focus:
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Created a user-friendly dashboard for a social media manager, prioritizing ease of access to KPIs.
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Designed the layout to highlight critical metrics, allowing the user to quickly grasp essential information.
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Focused on clarity and usability, ensuring that the dashboard supported efficient decision-making and time-saving for busy professionals.
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Developed a cohesive design with a clean, modern aesthetic, ensuring an intuitive user experience.
Outcome:
Designed a streamlined, easy-to-navigate dashboard that empowered users to quickly interpret and act on key social media data, enhancing their productivity and decision-making capabilities.
Keller 3D Druck
3D printing consulting website (2022)
Role: UX/UI Designer
Objective: Design a user-friendly website for R Keller 3D Druck, a freelance 3D printing consultant, to cater to engineering professionals seeking information on 3D printing and consulting services.
Approach:
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Conducted user research through interviews and surveys to understand the needs and pain points of the target audience.
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Developed personas to guide design decisions, ensuring the website met the goals of engineering professionals.
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Created a clear and intuitive information architecture for seamless navigation and easy access to services.
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Designed wireframes and prototypes, from low-fidelity to high-fidelity, to visualize and iterate on the website layout.
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Crafted concise, engaging UX copy to clearly communicate the consultant's expertise and offerings.
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Conducted usability testing to refine the design and ensure optimal user experience.
Outcome:
The result was a highly intuitive and informative website that successfully showcased the consultant’s expertise and made it easy for engineering professionals to find relevant information and connect for consulting services.
Timesheet App for an Independent Art Store
Case Study (2021)
Role: UX/UI Designer (as part of Google UX Design Certificate)
Objective: Design a specialized timesheet app for an independent art store to streamline time tracking for artists and store personnel, improving efficiency and operational management.
Approach:
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Conducted user research to understand the needs of artists and store staff regarding time tracking.
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Developed personas to guide design decisions and ensure the app would meet users’ specific needs.
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Designed wireframes and prototypes to visualize the layout and functionality of the app.
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Applied an iterative process, conducting usability tests to refine and optimize the user experience.
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Focused on user-centered design, ensuring the app was intuitive, efficient, and met functional requirements while enhancing the overall experience for creative professionals.
Outcome:
Created an easy-to-use timesheet app that successfully addressed the time tracking challenges faced by artists and store personnel, streamlining operational management and enhancing overall efficiency.
