UI/UX Design for CHIP Pick (2023-2024)

CHIP Pick helps the user to go from an insurmountable amount of products to only a few selected that they can trust and then purchase.

My goal was to streamline the user experience, ensuring that the app not only meets user needs but is also intuitive, visually appealing, trustworthy and accessible to a diverse audience.

As the lead UX/UI Designer, I worked through the entire design process—from user research and prototyping to implementing accessibility improvements and collaborating closely with developers.

My focus was on creating an intuitive and engaging experience, building trust into the product and ensuring its overall usability to ensure users could easily find the product they need.

Creation of Prototypes for User Testing

I developed interactive prototypes to simulate the user experience, allowing stakeholders and test participants to navigate through the proposed design.
These prototypes showcased core functionality and design concepts, and enabled me to gather actionable feedback.

User Interviews

I conducted one-on-one interviews with users to uncover pain points, preferences, and expectations, ensuring that all design decisions were user-centered as well as business driven.
I synthesized findings to create journey maps, aligning the product vision with user needs.

User testing of an earlier version

Development of Name and Mascot

Collaborated on the branding of the project, crafting a name and creating a mascot designed to establish a friendly and approachable tone.
Conducted A/B tests and user acceptance testing the age and gender to refine the mascot’s role in building trust and engagement.

Content Development for Emotional Design

Contributed text and dialogue for the mascot to evoke emotional connection, strengthen user trust, and provide guidance within the product.

Accessibility Assessments

I audited the existing design system for accessibility gaps, recommending and implementing adjustments to ensure WCAG 2.1 compliance. Two specific examples are:
Touch Target Optimization: I ensured that touch targets (buttons, icons, etc.) were sufficiently large and well-spaced to support users with motor impairments or those using assistive touch features.
Color Contrast Adjustments: I adjusted the brand’s color palette, specifically the red and green, to meet WCAG accessibility standards, ensuring sufficient contrast for users with color blindness or visual impairments.

Final MVP Designs

Delivered polished designs for the MVP, balancing user needs with technical feasibility and business objectives.
All designs are mobile first.
I designed screens for a minimum width of 320px, tablet sized screens and desktop sized screens, keeping future ad placements (shown in grey) in mind.
I focused on visual hierarchy, accessibility, and usability to ensure the design was intuitive and aligned with the CHIP brand identity.

Collaboration with Developers

I ensured a smooth handoff by creating detailed documentation, specifications, and design tokens.
I worked closely with the development team to clarify requirements, resolve design queries, and ensure accurate implementation. This was especially important as the project had a very tight deadline.

Usability Tracking and Insights

I set up user behavior tracking using tools like Hotjar to identify drop-offs, friction points, and areas of improvement.
I designed dashboards to analyze data, translating insights into iterative design improvements.

Iterative Feature Development

I designed new features and enhancements based on user feedback, analytics, and stakeholder input.

Alignment with Product Vision

I contributed to the strategic development of the product by creating designs for features that supported long-term goals.